Jaguar Land Rover scores a hat-trick of global sales records

  • Best ever March sales: 75,303 cars sold globally
  • Record quarter retailing 158,813 vehicles
  • Record 2015/16 financial year with over half a million vehicles sold
  • Best ever results in Belux with 7888 Land Rovers sold and 2035 Jaguars

April 8, 2016 - Jaguar Land Rover, the UK's leading manufacturer of premium luxury vehicles today reported its best ever March retail sales, closing off a record-breaking month, quarter and financial year.

The company’s impressive growth is driven by unprecedented investment in new products. In 2015 Jaguar and Land Rover introduced a host of new cars and technologies to market, including the award-winning Jaguar XE and XF and Land Rover Discovery Sport.

Whilst the UK remains the beating heart of the business (with its workforce more than doubling in five years), Jaguar Land Rover continues to expand its international footprint to support sustainable global growth and to delight its customers with world-class British designed and engineered premium cars.

Commenting on the performance, Andy Goss, Jaguar Land Rover Group Sales Operations  Director said: “It is encouraging to see both Jaguar and Land Rover - our great British brands - delivering strong sales performances around the world. We have brought out exciting new premium cars and new technologies including our family of Ingenium engines, all-wheel drive for Jaguar and state-of-the-art connectivity. We have broadened the appeal of our cars, making them even more desirable and delivering what our global customers really want.”

Global sales in March totalled 75,303 vehicles, up 29% year on year. Building the momentum, the company sold 158,813 vehicles in the first three months of 2016, 28% up on the same period in the prior year.

Retail sales for the month of March were up year-on-year across all regions: 49% in Europe, 43% in China, 33% in North America and 16% in the UK. Other Overseas markets were up 17% year-onyear. Four out of five of the key regions achieved record sales this month – a testament to the increasing global demand for Jaguar Land Rover vehicles.

With a balanced regional distribution of sales, Jaguar Land Rover retailed 521,571 vehicles in fiscal 2015/16, 13% up on the previous year. Of that, Jaguar sold 94,449 vehicles and Land Rover sold 427,122 vehicles. This was the company’s strongest performing fiscal year ever.

Marking its best March yet, Land Rover retailed 60,128 vehicles in the month, up 22% year-on-year. Best-sellers for the month were the Discovery Sport, retailing 16,937 vehicles, the Range Rover Evoque, retailing 15,904 vehicles and the Range Rover Sport, with retails of 11,003 in the month. Calendar year-to-date sales for Land Rover reached 128,959 vehicles, 23% up on the prior year.

Jaguar recorded its best ever March, delivering 15,175 vehicles, up 62% on the previous year, due to continued solid sales of the XE (6,521 vehicles) and the all-new XF (5,331 vehicles). Jaguar recorded significant year-on-year growth across all five of its key regions, with Europe excelling, up 151%. Calendar year-to-date sales for Jaguar were 29,854, up 54% year-on-year.

Customer deliveries of the eagerly anticipated Jaguar F-PACE will begin next month.

  March % increase
Jan - Mar % increase
% increase
Land Rover
75,303 29% 158,813 28% 521,571 13%
Jaguar 15,175 62% 29,854 54% 94,449 23%
Land Rover 60,128 22% 128,959 23% 427,122 11%

Notes to editors:
• Jaguar Land Rover is the largest automotive manufacturer in Britain;
• Jaguar Land Rover produced more than 500,000 cars and commercial vehicles in 2015 at its three vehicle manufacturing plants in Solihull, Birmingham and Liverpool;
• In January Jaguar Land Rover was named 'Best UK Employer 2016' by Bloomberg;
• Over the past five years, Jaguar Land Rover has doubled sales and employment, more than tripled turnover, and invested over £12 billion in new product creation and capital expenditure;
• With a balanced regional distribution of sales, in 2015, Jaguar Land Rover sold 487,065, up 5% year-on-year. Of that, Jaguar sold 83,986 vehicles and Land Rover sold 403,079 vehicles;
• Jaguar Land Rover will invest over £3 billion in its products and facilities in Fiscal 2015 /16;
• The company plans 50 product actions over the next five years;
• Jaguar Land Rover is one of the UK's largest exporters and generates over 80% of its revenue from exports.

Contact us
Isabelle Michiels PR Manager, Jaguar Land Rover
Isabelle Michiels PR Manager, Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques. At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017/18 Jaguar Land Rover sold 614,309 vehicles in 129 countries, with more than 80 per cent of our vehicles being sold abroad. 

We support around 260,000 people through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia. 

Our innovation is continuous: we will spend in the region of £4 billion this year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and petrol engines.